About Us

Who We Are

Emms Choice is passionate about all things natural. We support eco-friendly, non-toxic alternatives and stock a wide range of products with a sound brand ethos and quality natural ingredients and that’s our motto… PRODUCTS WITH ETHICS.

We are a small business based in Bathgate, (Scotland) and we support other small businesses with strong ethics in producing quality natural products with a focus on eco-friendly options.

Caring for you, Caring for our environment

Our Ethics

  • We support local small businesses making handmade natural products, wherever possible.

  • We aim to be eco-friendly and try to use recycled/recyclable paper, packaging, labels, gift wrapping – our postal orders are plastic free, supporting #plasticfreepackaging

  • We focus on reducing exposure to chemicals around the home by our product offering and ethics in sourcing these.

  • We actively encourage reusing ‘single-use plastics’ and provide a bulk and refill station which promotes ‘Refill & Reuse’ – our way of reducing waste and cost for our local customers.

Our Products

  • Natural or plant-based ingredients – where possible organic/vegan friendly
  • Cruelty free – no animal testing

  • Without unnecessary chemicals – we think it is equally important what is left out of products and try to source products without common ingredients like sodium lauryl sulfate (SLS), parabens, synthetic perfumes and phosphates.

  • Brands must also have good ethics i.e, a focus on natural, ethical sourcing of ingredients, eco-friendly in practise.

A few words about


As a mother of two, I have been on a natural living journey for quite some time. Trying to reduce exposure to commonly found harsh chemicals around my family and home.

Emms Choice was born in 2017 after I realised how difficult (and time consuming) it was to source natural products I could trust.

My collection of products or Emms Choice (M’s choice) is my way to share this passion with others. My aim is to make quality products accessible to all and to encourage others to make informed, sustainable choices – choices that do not result in unnecessary negative effects, while supporting smaller businesses making these products.

I hope you will follow our journey and thanks for your interest!

Mahnaz Sharif

Founder and Director of “Emms Choice”

Emms Choice finally went online and our product range increased with a special focus on more eco-friendly, sustainable products.

We collaborated with a local award winning massage clinic ‘Wee Sallys Therapeutic Massage’ with many of our products now available to purchase at this local massage clinic.

Website redesigned with improved functionality and a new look.

Follow Our Journey

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